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I am N°5, an abstract perfume
by Gabrielle Chanel,

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which she created
in 1921 with Ernest Beaux,

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perfumer to the tsars.

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I am a revolution,

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a defining new departure
in the world of perfumery,

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which at a stroke made
all the fashionable fragrances

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of the period seem old hat.

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Gabrielle Chanel came up with a perfume
like no one had ever before imagined.

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I am the avant-garde,

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emerging at the same time
as cubism, Dadaism, and surrealism.

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I am their olfactory counterpart,

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and like them, I break the codes;

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like them, I write a new language
and invent a collage of scents.

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I am the first abstract perfume.

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I am a manifesto,
that of modernity, a dazzling bouquet.

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Mademoiselle boosted the jasmine,
the ylang-ylang, and the rose,

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yet no single identifiable note
is left in my wake.

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Thanks to the magical alchemy
of the aldehydes,

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I throw people off the scent,
not evoking any one flower,

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to become “a woman’s fragrance
with a woman's scent”.

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I am a mystery,

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the best-known
yet most enigmatic of perfumes.

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My formula
is CHANEL’s best-kept secret

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and the most successful fragrance
in modern perfumery.

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This cloak of mystery has propelled me
from celebrity to posterity.

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I am a magic number, the 5,

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her favorite number which had brought
her luck ever since childhood.

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Mademoiselle is said
to have chosen N°5

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because it was the scent
in the fifth sample,

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the one she preferred.

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I am an emblem,
a simple bottle in laboratory

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with sharp angles
and crystalline transparency,

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and a stopper cut like a diamond
evoking the Place Vendôme.

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The ultimate, universal reference
in the history of scent bottles.

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The imprimatur
of CHANEL’s triumph.

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I am a symbol,

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which the G.I.s took back to America
at the end of World War II

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as a souvenir of Paris
and the taste of liberty,

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the badge of French chic,

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and the very essence
of the CHANEL style.

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I am a modern myth,

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founded when Marilyn
chose me as nightwear,

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confessing that she only wore
a few drops of N°5 in bed.

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A coming together
of absolute femininity

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and absolute perfume.

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I am an icon of the 20th century,
the first perfume to enter the MOMA.

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The king of pop art, Andy Warhol,
reproduced my bottle in a screen print.

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I am a legend, timeless,

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continually reinventing myself,
as in Verlaine’s “Familiar Dream”:

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I am “neither quite the same,
nor altogether the other”.

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From L’Extrait to l’eau
and from l’eau to parfum.

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I am an allegory of modernity,

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French elegance,
and eternal femininity.

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I am the perfume of perfumes,
embodied by the greatest celebrities.

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For my anniversary,

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the world’s most famous
French actress, Marion Cotillard,

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took me dancing on the moon
and left my imprint there.

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For centuries yet to come...